Customs and Cultures
Nida, Eugene A. How can the church meaningfully and intelligently engage cultures with Christianity?
Oftentimes, it is not the message but the messenger that provides the greatest stumbling block for the average non-Christian. A missionary's ability to identify with the people, not in sympathy, but in empathy, is one of the keys. Language is another crucial factor. Anthropology and missions have much to learn from each other.
Customs and Cultures provide...